Case Study:
Who Wants to Win the ATL
Atlanta Convention & Visitors Bureau (ACVB) • 2025 ASAE Annual Meeting & Exposition • Los Angeles
“Our booth activation at ASAE created exactly the excitement, fun and buzz on the trade show floor that we were seeking! They recreated familiar sights and sounds for our Who Wants to
Win the ATL game show which gathered a lively crowd around our booth! The one-on-one
interactive element allowed us to engage, in a customized way, with our top level customers and
prospects, all while having a heck of a lot of fun doing it!”
The Takeaway
By transforming a booth into a stage for excitement, Green Media Works helped ACVB not just tell Atlanta’s story — but let attendees live it. The result was a presence that elevated the city in the minds of thousands of association professionals and positioned Atlanta as the go-to destination for unforgettable meetings.
Summary
A live, host-led game show that transformed the Atlanta booth into a scheduled, can’t-miss moment—gamifying the space to celebrate Atlanta’s vibrant spirit and spark participation, buzz, and connection.
The Challenge
Stand out in a crowded expo hall and turn quick passersby into engaged attendees and meaningful conversations with meeting planners and association executives.
Our Approach
Twice-daily immersive game rounds powered by ACVB-branded motion graphics, boothlighting + sound cues, and Atlanta-themed questions that brought the booth to life like a mini game show set.
GMW Role
Concept + experience design
Show flow + mechanics
Game design + motion graphics
On-site setup + production
Lighting + sound design
Outcomes
Visible traffic spikes during rounds (captured in video/photos)
Strong crowd energy + audience participation
Social-ready moments during the show
Repeatable format that can be refreshed and scaled