The AI Hype – And How It Can Help Your Destination Thrive
Discover how artificial intelligence is transforming destination marketing by streamlining workflows, enhancing content, and improving visitor engagement. In this guide, we break down the AI hype and show you practical ways to use it to elevate your destination’s visibility and impact.
Content That Converts: A Practical Guide for Destination Marketers
Unlock the full potential of your destination marketing with a smarter, more focused content strategy. This guide offers practical tips and achievable tasks to help DMOs create engaging, effective content that builds connection, drives results, and keeps visitors coming back.
Simplify Your Destination’s Media Production into Two Key Types
Creating a dynamic visual narrative for your destination doesn’t have to be overwhelming. Focus on a 365-day calendar of unique moments and high-quality evergreen productions to build a timeless asset library. Learn how to strategically capture your destination’s essence with care, creativity, and collaboration.
A Case for High-Quality Video In Location Marketing
At Green Media Works, we’ve observed that while quick, phone-shot content has its place, high-quality, thoughtfully produced assets deliver greater long-term value and ROI. Investing in professional production—using top equipment, paid talent, and expert teams—results in assets with longevity and impact.